Since life coaches typically work one-on-one with clients, it can be challenging to figure out steps to developing a marketing strategy for a life coach business. Whether you just finished a training program or have been working as a life coach for years, it’s hard to know where to start when it comes to the marketing process. By following these seven steps to developing your marketing strategy, you’ll give yourself the best possible chance of success and gain valuable experience along the way!
If you’re considering starting your own business as a life coach, then you need to figure out who will be hiring you. Understanding your client base and developing marketing strategies that target them specifically can help ensure you see results in terms of clients and revenue. Part of defining your niche is researching where potential clients are most likely to turn if they’re looking for someone like you.
A strong brand identity is essential when developing your marketing strategy. It’s all about how you want to be perceived by potential clients and how you want your business to be known. You should ask yourself: What do I want my brand or myself associated with? What makes me unique in comparison to other coaches? How can I use these qualities and strengths when marketing my business?
This is arguably the most important step to developing a marketing strategy for a life coach business. Yet, it’s not uncommon for life coaches, especially those new to the field, to view marketing as an unnecessary expense. If you want your business to thrive, you have no choice but to invest in yourself.
For example, rather than trying every social media platform and taking free marketing advice from every acquaintance, consider hiring a copywriter or marketer on Upwork—it’ll be money well spent. In many cases, having someone else write your website copy is enough to boost your search rankings.
A successful marketing strategy should also serve as an effective roadmap for your life coaching business. Before you start developing strategies and tactics, ask yourself what you want your business to accomplish in the next five years. Once you’ve set specific goals and have a general idea of where you’re headed, it’s easier to develop ways of achieving them. Focus on short-term goals (to get there) as well as long-term goals (once you arrive).
To promote your life coaching services, you will need a marketing plan. Your marketing plan needs an objective that helps you focus on what you want your business to achieve over time.
Have realistic expectations of how many clients you can take on at one time and recognize that it takes time to build up your client base. A good way to gauge if your expectations are realistic is by looking at other successful coaches’ websites and seeing how often they add new clients to their roster. It may also be helpful to attend seminars or classes related to attracting and retaining clients as part of your professional development.
A marketing strategy should be as personal as it is professional. Take time to identify who your ideal clients are, where they live, what interests them and how you can help them with their goals and challenges.
Use LinkedIn or Facebook to find people who fit your target profile, then reach out and make contact via phone or email, asking if you can offer them advice on an upcoming project or problem in exchange for feedback on your business plan. Offer a free first session. This is all about trust; by showing that you’re willing to work hard for others without pay (or at least promise not to charge them), you build trust in yourself and your business. When people like and trust you, they’ll return and bring friends.
No matter how many hours you’ve spent on your chosen subject, there are probably still more things you can learn. Read articles, books, and blogs on topics related to the life coaching business —the better informed you are about every aspect of it, from client retention rates to industry standards and trends, the easier it will be to build (and grow) your own business.
That said, make sure any resources you read are trusted sources—Google around for reviews of sites before you spend too much time reading them—otherwise information may be skewed or biased; don’t trust everything you read!
Remember without learning it will be impossible for the other steps to developing a marketing strategy for a life coach business to work.
SPECIAL BONUS — If you would like step-by-step blueprints for generating a massive income from high paying coaching clients, I invite you to claim your FREE ACCESS to the “ Life Coach Salary Secrets” video toolkit. Go HERE to get it FREE.
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