Ideas to Add to Your Life Coach Marketing Tool Kit

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Ideas to Add to Your Life Coach Marketing Tool Kit

Marketing spans anything you do to advertise your business—online or offline—and having a life coach marketing tool kit will help improve your understanding of how you can use both ways to promote your business. The world we live in is increasingly globalized, and as a result, consumers are now more likely to see online marketing messages than traditional adverts. Effective life coach marketing tool kits can help you keep control over your global branding while providing your marketing teams the right tools to create impactful local content.

Essential tools for your life coach marketing tool kit

Great marketing doesn’t just happen overnight and there’s no magical recipe. It needs to be carefully crafted, measured, managed, and founded on a strong and clear strategy. To achieve your marketing goals, your marketing tool kit needs to be up to date with the latest trends, practices, and tools. If you really want to get your marketing in shape in 2022, you should seriously consider adding the following elements or activities to your life coach marketing tool kit.

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  1. Post content regularly on your blog or website

Your own blog or website is the place where you have full control of the narrative. By posting content regularly on your blog or website, you gradually build a resource for people interested in your life coach services. Additionally, you can use your social media accounts to engage with more audiences by posting interesting and helpful content. However, it is important that your posts and blogs align with your life coaching niche. 

  1. Find micro-influencers

Another way you can market your coaching business is through micro-influencers. Micro-influencers are basically individuals that have between 1,000 to 1,000,000 followers/audience members and are considered experts in their respective niche. You shouldn’t assume that micro-influencers cost a great amount of money. People with fair numbers of followers on social media platforms like Facebook, Twitter, Instagram, etc. can be your influencers. It is even better to do a little research and find someone who aligns closely with the market segment you are targeting. 

  1. Email marketing

Email marketing is a low-cost marketing tool at the disposal of life coaches. If you use this tool properly and effectively, it will outperform any other tool. You can use email marketing to advertise your services, packages, discounts, and whatever else you want to share to attract audiences to your life coaching business. 

  1. Videos

Videos are another top-class tool that can help you achieve huge success. When people watch your videos, they retain more of what you’re trying to convey. You can use videos to tell your story, talk about your life coaching services, your expertise, and much. There is no other effective tool to engage with the prospects and get your message across than videos. You can share your videos on your website or social media.

  1. Apply for local grants/awards

A low-cost offline marketing idea to get your life coaching business in front of new audiences is by applying for local grants or awards. Many local professional organizations, magazines, and newspapers offer grants for entrepreneurs or have annual awards to highlight excellent work in different industries. Such awards allow businesses to share the excellent work their businesses are doing. You can display award logos on your website, entryways, advertisements, vehicles, and so on. Thus, this is a low-cost idea but will yield great results for your life coaching business.

There are plenty of great tools out there, with new ones popping up all the time. The key is to find tools that support your marketing efforts and invest the time in using them consistently until you get results. Don’t be afraid to try new tools, but don’t discard the old ones just because something fresh and shiny has turned up.

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Jeannie Cotter
Writer, Coaches Training Blog community

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