How to Write a Winning Life Coaching Business Proposal

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How to Write a Winning Life Coaching Business Proposal

A life coaching business proposal is a very important formal document. It contains all the necessary information about your life coaching business services. It helps you convince prospects and turn them into your clients. 

The aim of a business proposal is to convince prospects that you understand their issues and you have the perfect solution to their issues. However, an impactful life coaching business proposal must contain accurate information. The message must be clear, concise but comprehensive, and convincing. 

Life coaching businesses should also be ultra-careful when sending a business proposal. Many personnel cannot differentiate between a business plan and a business proposal. Both terms are wrongly used interchangeably. A business proposal and a business plan are different and serve different purposes. A business proposal is for prospects to convey information about the business’s offers. On the other hand, a business plan is for finding investors. It details aspects like a mission statement, vision, goals, business operations, marketing, and so on. Therefore, businesses need to make sure the correct document is sent.

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How a life coaching business conveys its offers will make or break a sale. If you want to convey all the relevant information and make your life coaching business proposals convincing, then you need to create a strong business proposal. In today’s post, we are going to discuss how you can create a strong life coaching business that wins more deals.

Components of a life coaching business proposal

There are some generally accepted conventions about what a life coaching business proposal should include and how it should be presented. A plan should cover all the important matters that will convince your prospects to sign up for your coaching sessions. These include the following:

  1. Title page or the cover page – contains basic information like the title of the proposal, prepared by, prepared for, and the date.
  2. The table of contents – is an important component that makes it easy for readers to navigate through different sections. 
  3. Executive summary – is a brief introduction to your proposal and the most important part to convince prospects.
  4. Body content – consists of various sub-sections containing detailed information about different aspects. It contains:
  • About us – information about your coaching business
  • Problem statement
  • Proposed solution
  • Qualifications and credentials
  • Pricing plans and structure
  • Terms and conditions of service
  • Signature
  1. Conclusion – to end the proposal with an effective call-to-action to make prospects more interested and curious about your services.

How to create a winning life coaching business proposal

Any proposal must persuade someone to take an action, and this is done by demonstrating the benefits of taking that course of action.

Your solution should demonstrate not only value in price, but in the life coaching services that you offer. You offer value to a client when the benefits of your products or services are more than the price they paid for. Therefore, you need to be explicit in highlighting the benefits to the client.

It is the best solution with the most benefits that usually wins. This may be the most expensive solution, but it still offers the best value.

So how do you create value for your clients? Firstly, you need to take time to understand the client’s needs. When you receive an invitation to submit a proposal, get back to the client immediately with questions. Call them. Ask for a meeting. 

You must be able to demonstrate an understanding of their needs to demonstrate that your solution will deliver the required benefits.

When writing your proposal, use content tailored towards the client and their problem. We all copy reusable text, or templates in proposals but customize it to the client. Include their name, especially in the executive summary. Let them know that the proposal is about them, not about you.

Directly address your client’s issues and offer persuasive ideas with distinct solution benefits and support your arguments with evidence. When have you delivered a similar service or solution in the past? How did that client benefit? Demonstrate your ability to deliver on your promise.

Make sure a value proposition is clearly laid out and easy to understand. Include a return-on -investment model for the client to show them you understand how to save their money.

Here are some extra tips to create a winning life coaching business proposal. 

Focus on visual appeal

Visuals are always more appealing for a reader. Images, charts, etc. can make your proposal more attractive and make it stand out. Conversely, a text-heavy proposal is difficult to read and can get boring at times. Therefore, support your text with visual elements.

Be clear and concise

The importance of being clear, brief, and concise in any document cannot be underestimated. A business proposal is not an exception. Therefore, you need to use simple language without using jargon or complicated terms and be clear, concise, and to-the-point. 

Time your proposal

There is no hard and fast rule about when to send a proposal as there is no golden day or a golden hour to close deals. Still, you can gather information about patterns that are working for your competitors and follow them to seal more deals.

Include client input or intake forms

Clients input or intake forms eliminate the chances of delays and unnecessary hold-ups. Include client intake forms which clients can fill in their vital information like billing address, contact details, invoice numbers, etc. It will not only increase the conversion rate but also impress prospects who may consider it as a forward-looking attitude. 

Make a device-friendly proposal

Today, most documents are opened and read on smartphones. Device-friendly documents can be opened on any device. Therefore, you need to use software for creating your proposal that generates device-friendly documents.

Do these things well, and you’re on your way to clinching more sales. So don’t waste any time. Get to work on your life coaching business proposal today!

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Jeannie Cotter
Writer, Coaches Training Blog community

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