If you are a life coach who wants to transform your coaching business, creating a coach marketing machine can help you avoid the feast and famine cycle of generating new clients. With a coach marketing machine, you can obtain enhanced leads and a consistent flow of clients. In today’s post, we are going to highlight how to create coach marketing machines with precision and perfection. Let’s begin without wasting any time!
Coaches need a consistent flow of clients to make their business successful. They cannot be complacent with the feast and famine business cycle where new clients keep surfacing for some time and then the process stops. Rather, life coaches need clients on a regular basis and for that, they should understand that consistency is the key to marketing success. To achieve consistency in marketing, coaches need to:
How do you develop an effective coach marketing machine and where do you start?
First of all, set your goals
Defining your goals is the first and foremost thing you need to do. Are you looking for 100 clients or 500 this year? Being clear on your goals lays the foundations for your marketing activities and determines a marketing budget.
Secondly, identify your target audience
Who are you looking for? To whom do your coaching services suit the most? The clearer the picture of ideal prospects, the greater the chance of finding them.
The coach marketing machine looks like a funnel where marketing activities at each stage become clear. You may start with 50 clients at the very top of the funnel (the widest part of the funnel) and only expect 5 or 10 clients at the bottom as others drop out of the funnel during the process.
A coach marketing machine funnel consists of the following six stages:
You should continuously review your marketing machine and make changes accordingly. For example, you can focus on things that are working and adjust or stop doing things that aren’t effective enough. Also, add new activities and set a timescale to measure the impact and review again if necessary.
Writer, Coaches Training Blog community
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