As a coach, you probably love what you do. And sometimes you might love your business and clients so much that it”s a challenge to step back, even if you’re feeling burnt out or ill.
But there may be times when you literally can’t work. So before you find yourself in that situation, it’s worth asking yourself a couple of important questions:
I just had a reminder of exactly why I have a plan in place—and why you should too: over Christmas, I contracted COVID, and I wasn’t able to work. My priority had to be self-care. I needed to slow down, relax and take a complete break so I could recover quickly.
My passive income allowed me to do that.
Passive income is income that you don’t have to actively work to bring in.
According to Wikipedia, Passive income is: “income that requires minimal labor to earn and maintain… Examples of passive income include rental income and any business activities in which the earner does not materially participate.”
With the best will in the world, life happens. We get sick, we have life challenges or we just want to take a week off. And believe me, there’s nothing better than notifications that “you’ve received a payment” when you’re out and about doing something non-business related.
If you don’t have passive income in your business, I encourage you to change that as soon as possible.
Passive income can be quick and easy to create. It doesn’t need to be complicated. Remember KISS—Keep It Simple, Sweetie.
Let’s explore three simple ways to bring in income when you don’t have the energy or inclination! (Although there are many, many more.)
You may not have written a book (yet!). But you can still turn some content into a mini-book:
For example, I sell an ebook, Ruby’s Coaching Gems. It helps coaches in different areas of their business. The book is currently offered at £3.75 for new subscribers and £10.00 thereafter. I wrote the book once, and now it sells over and over.
I also sell a couple of worksheets priced at £2.00 or less. One is about setting boundaries in your business, and the other is 30 days of content for Facebook posts. And I’ve got lots more in the pipeline that I’ll write this coming year.
If you’ve already created an online coaching program, you can repurpose it into a self-study program. You’ve already done the work—now it’s time to get rewarded for it!
I’ve got four main programs that I once ran live and are now self-study. These packages sell over and over and over again. The content is still relevant and helps business owners with everything from getting clients to increasing visibility and group coaching.
The beauty of longer-term programs is that potential dreamie clients get a really good sense of what you’d be like to work with. Your self-study program can become a funnel for your one-on-one clients…
So if you haven’t created an online program yet, make time to do it.
And people can even access your content while you’re curled up on the sofa in your PJs, taking care of your self and watching Netflix!
If you like delivering training, why not host a webinar or pre-record one on Zoom, and then turn that content into what’s known as an “evergreen” webinar—a webinar that’s always for sale.
In the past, I’ve created webinars and masterclasses on niching, pricing, mindset, sales, marketing, visibility, leadership and more. All of these topics are evergreen. People can watch, listen and learn in their own time, without me there directly holding their hand.
For the best passive income results, you’ll need to create a sales funnel. This is an automated process that guides your client on the journey to buying your top products.
For example, your client might:
Yes, the automation behind passive income takes time and effort to set up. But once it’s done, you can bring lots of lovely money (and new clients) into your business, with little direct work from you.
Here’s a quick recap of three top ways to generate passive income in your business:
And remember to create a sales funnel, so that people can (automatically) learn about your other offerings!
Here’s to earning more money while in your PJs!
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